Swatchtek’s Privacy Policy

Effective: November 1, 2020

Thank you for visiting Swatchtek’s website, www.swatchtek.com (the “Site”), which is operated by Squarespace, Inc. (“Squarespace”). “Swatchtek” is also referred to as “we,” “us” or “our” in this Privacy Policy. We respect your data and are committed to protecting your privacy.

Our Privacy Policy (the “Privacy Policy”) is here to inform you of our policies and procedures regarding the collection, use, and disclosure of the information we receive when you access and utilize our Site, or provide us with your contact information on our Contact Us web page. This Privacy Policy may be updated from time to time. We will notify you of any material changes by posting the new Privacy Policy on our Site. By using the Sites, you agree to the terms and conditions of this Privacy Policy.

I.What information does Swatchtek collect:

When you submit an inquiry or comment on our “Contact Us” page, we collect the personal information you provide to us in the form. Specifically, the required pieces of information are:

  • First name

  • Last name

  • Company

  • Email

  • Phone number

  • Message subject

  • Message

We collect this personal information on our Contact Us page in order to 1) give Site visitors another means of engaging with and contacting us outside of mail, phone, and email, and 2) submit inquiries and comments to us with key relevant contact information. We will never sell, trade, or rent any of your information to a third party. You may choose to not provide us with any contact information or to not complete a contact form. If you do not wish to submit the form, you can reach us via email at info@swatchtek.com, via phone at 201-436-7700, or via mail at Swatchtek, 39 W 55th St, Bayonne, NJ 07002.

II.Consent:

When you provide Swatchtek with your personal information to submit an inquiry or comment on our Contact Us page, it is implied that you consent to our collecting it and using it for those specific reasons only. If you submit an inquiry or question on the Contact Us page, you should expect that one of our team members will reply to you shortly from an @swatchtek.com email address. If we ask for your personal information for a secondary reason, like marketing, we will ask you directly for your expressed consent and provide you with an opportunity to say no. If you change your mind after opting-in to any form of email marketing, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at info@swatchtek.com.

III.What information does Squarespace collect:

Our Site is hosted by Squarespace. Information (noted below) hosted through or by Squarespace is subject to their privacy policy which may or may not contain terms as protective as our Privacy Policy. By using our Site, you agree to be bound by Squarespace’s privacy policy as well. Squarespace’s privacy policy can be found here: https://www.squarespace.com/privacy

The Site data that Squarespace collects, such as, but not limited to, your IP address, access URL, time of access, geographic location, and browser type, helps provide valuable analytics and insights about who is visiting our Site and how visitors are engaging with the Site. When you visit our Site, your computer’s internet protocol (IP) address is logged in order to provide us with important browser and operating system information. The aforementioned data also allows us to build and maintain the best web experience possible for our visitors.

For more information, please see below.

IV.Squarespace website analytics:

This website collects personal data to power our Site analytics, including:

  • Your IP address

  • Information about your browser, network, and device

  • Web pages you visited prior to coming to this website

This information may also include details about your use of this website, including:

  • Clicks

  • Internal links

  • Pages visited

  • Scrolling

  • Searches

  • Timestamps

We share this information with Squarespace, our website analytics provider, to learn about Site traffic and activity. This anonymous information is automatically collected by Squarespace’s analytics tools and is used to support the internal operations of the Site. Internal operations include:

  • Monitoring metrics such as total number of Site visitors and Site traffic

  • Understanding which web pages on the Site are most popular and receive the most traffic

  • Understanding the pages where visitors enter the Site and the pages viewed

  • Understanding the general location of our Site visitors (i.e. zip code information)

  • Recognizing the browsers (i.e. Google Chrome) used to visit the Site so that our Site content is adapted for the relevant browser(s)

  • Diagnosing and fixing any technology or compatibility problems

Squarespace needs this data to operate this website, and to protect and improve its platform and services. Squarespace analyzes the data it collects in a de-personalized, anonymous manner.

V.Squarespace website cookies:

This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, visit The cookies Squarespace uses.

These functional and required cookies are always used, which allow Squarespace, our hosting platform, to securely serve this website to you.

These analytics and performance cookies are used on this site, as described below, only when you acknowledge our cookie banner. We use analytics cookies to view Site traffic, activity, and other data.

VI.Additional information regarding the use of cookies and data technologies:

Our sites use “cookies” (a small text file sent by your computer each time you visit our site) or similar data technologies to record log data (the information that your browser sends whenever you visit our Site. This information includes the web address you came from or are going to, your device model, operating system, browser type, unique device identifier, IP address, mobile network carrier, and time zone or location). Many browsers default to accepting cookies, however, you may be able to change this setting in your browser. You can also clear your cookies. If you do clear your cookies, you may lose some functionality of our Site. You can learn more about your cookie setting options by checking your browser’s help function.

We may also use the following types of cookies now or in the future:

  • Analytics:

    • We utilize Squarespace’s analytics tools (details on Squarespace cookies can be found above).

    • Google Analytics: We may use Google Analytics cookies. These cookies monitor the performance of our Site counting the number of unique visitors, page views, and other statistics. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data it collects to track and monitor the use of our Site. This data is shared with other Google services. Google may use the collected data to contextualize and personalize ads of its own advertising network. You can always opt-out of having your activity on this or any other Site available to Google Analytics by installing the Google Analytics opt-out browser add-on. This browser add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about website visits activity. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: http://www.google.com/intl/en/policies/privacy/. Google also recommends installing the Google Analytics Opt-out Browser Add-on - https://tools.google.com/dlpage/gaoptout - for your website browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

  • Strictly Necessary:

    • Essential: These cookies help visitors navigate websites with greater ease by remembering your data so it’s not necessary to confirm consent for cookie use on subsequent website visits.

  • Functionality:

    • These are text files that track how our Site interacts with our users.

If you have any questions regarding cookies, you can go to www.youradchoices.com to learn more about cookies and data technologies.

VII.Marketing emails:

In the future, if we decide to send marketing emails, such as newsletters, we will offer site visitors an opportunity to sign up on the site. If you decide to sign up to receive marketing emails, you will be able to unsubscribe from them by clicking the link at the bottom of the email or by contacting us at info@swatchtek.com. If we do decide to send marketing emails, we will share your contact information with Squarespace, our email marketing provider, so they can send these emails on our behalf. We will never send you any form of marketing email without your express consent or permission.

VIII.Fonts:

This website uses font files from Google Fonts and Adobe Fonts. To properly display this Site to you, servers where the font files are stored may receive personal information about you, including:

  • Information about your browser, network, or device

  • Your IP address

IX.Children’s privacy:

Our Site is not targeted to children. We do not knowingly collect, maintain, or use Personal Information from children under 13 (and in certain jurisdictions under the age of 16) years of age, and no part of the Site is directed to children under 13 (and in certain jurisdictions under the age of 16) years of age. If you learn that your child has provided us with Personal Information without your consent, you may alert us at info@swatchtek.com. If we learn that we have collected any Personal Information from children under 13 (and in certain jurisdictions under the age of 16) years of age, we will promptly take steps to delete such information.

X.Contact us:

Please feel free to reach out to us with any questions or comments regarding this policy, or any other relevant matter via the following: